Intelligent Consumerism-明智的消費(fèi)

Wise consumers read magazine advertisements and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? Is this product more expensive than it should be because it has a famous name? With the answers to these questions, consumers can make a wise choice.

聰明的消費(fèi)者看雜志廣告，看電視廣告，但他們這么做只有一個目的，就是要了解藏在廣告背后的心理狀態(tài)。換句話說，信息靈通的'消費(fèi)者會留心各種資訊，也會查證各種有誤導(dǎo)作用的謠傳。他們會問自己：廣告商是不是在邊角的小字里藏著點(diǎn)什么？廣告里是否有真實(shí)內(nèi)容，或者廣告商純粹只提供誘人的畫面？是否因?yàn)槭敲�牌，產(chǎn)品就賣得更貴？這些答案會幫助消費(fèi)者做出明智的選擇。

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